Making The Most Of A Trade Show For Your Horse Business

by Dec 10, 2023

Trade shows are fantastic opportunities for your horse business to shine, they allow you to connect with fellow horse lovers and showcase your products. Here are some simple strategies to make the most of your trade show experience, so that your booth stands out and your network expands.


Booth Setup

Your booth is the first thing people will see of your business at the trade show, keep it simple but make it engaging. Clear signage, neat displays and attractive visuals can all make a lasting impression. Arrange your products neatly and think about offering special deals exclusively for the trade show since this is a great way to draw people in. Where possible, make your booth interactive. Consider demos or activities that showcase your products in action. Let people touch and feel. It’s not just about selling; it’s about creating an experience that stays with them. Engage with their curiosity about your horse business.

Build a Mailing List

Have a sign up sheet or a digital kiosk for people interested in learning more about your business. Collecting email addresses helps you stay connected after the show. Send follow-up emails with special offers or updates to keep your business on their radar.



Trade shows are not just about selling; they’re about connecting. Network with other businesses, potential customers, and even competitors. Attend workshops or seminars to expand your knowledge and create valuable connections.


Social Media Buzz

Leverage the power of social media to create a real buzz around your attendance at the trade show. Share sneak peeks, behind the scenes glimpses and announcements about special offers with your existing followers and hopefully more will follow along once you’ve attended. Encourage visitors to your booth to share their experience online since this will expand your reach even more. 


Collect Feedback

Have a simple way for attendees to provide feedback. It could be a suggestion box or a digital survey. This information really is gold to your business,  it helps you understand what worked, what didn’t, and how you can improve for the next trade show. After the trade show, don’t let the connections fade away either. Follow up with the contacts you made by sending thank you emails, provide additional information about your products, and remind them of any special offers. Prompt followup is key to turning show connections into long term customers.


Evaluate Your Performance

Take some time post trade show to evaluate how things went. What worked well? What could be improved? Reflecting on your performance helps you refine your strategy for future trade shows.


Have you attended a trade show with your equine business? What worked the best, and what would you recommend to others?

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